Designing for Boys

Introduction:

I have never designed piece of art that specifically targeted for boys and wanted to accept a challenge.  For this article my target audience was for boys between the ages of 12-13 just coming into young men’s and starting to read more about the temple.  I wanted to create a design that was inviting, but still powerful.  I hope that as we go through this blog, you will notice that every element was done to encourage the focus to be on the temple.

My photo

Design Elements:

To begin, I tried to use strong shapes that would communicate power the temple represents.  I wanted it to be simple and clean, but still creative.  I wanted something different and fun for a young boys’ attentions span but not too over the top to district from the Spirit.  I choose strong triangle shapes to communicate power and strength.  The arrows honestly reminded me of scouting and I wanted to add some creative without making it too girly and I thought the clean shapes were a good fit.  Hopefully the strong shapes would keep the viewers attention, keeping their eyes bouncing from element to element.

I pulled my color scheme directly from the pictures and then lighted the font color a little.  It was actually the photo color that inspired me to make me to make my target group boys because the photo was just so beautiful and clean.  I wanted the theme and the attention of the color scheme to pull you back to the image of the temple. I thought the colors were so clean and worked so well together in the picture, it would make sense I would just use them.  I played around with other girly color schemes, but nothing looked good because the they clashed with the colors in the photo.

My Photo

I tried to use very clean text that was easy to read.  I wanted it to be fun and bold, but didn’t distracting from the temple photo.  The text on the front cover goes around the temple to showcase the point of the cover, the temple.  I used a serif and sans serif font for contrast.  The title and the headings are the same to add repetition and clarity to the page.  I also made the heading title a different color font to break up the text and to make the page look more organized.

 

Conclusion:

I hope that by reading this post, you can tell what design elements were implemented to highlight the importance of the temple.  I wanted the design to be targeted towards young men and be fun, but still sacred.  The text, shapes and colors hopefully push your attention towards the temple and its sacred message.

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Hand Crafted Photos

Introduction

A photo is never quickly shot without a plan. In fact, there are a lot of elements and planning to create an effective photo. One one is to use the rule of thirds, and yes, there is some math in photography. Another is depth of field the enhances elements of a photo. Lastly, leading lines that focus the photo. All elements are tools that draw the focus to the important elements of a photo.

Rule of Thirds

My photo

The rule of thirds is proportionally placing the subject of the photo in one of the main intersections of the grid. In this photo, we notices the the ballet shoes hit directly one of the intersections. Our eye is immediately brought to the ballet shoe because it lies on a the interest, which is pleasing to the eye. The rest of the photo also rest on the intersection lines and keeps the focus of the viewer.

https://www.pentaxforums.com/content/uploads/files/44600/p1127/lighthouse.jpg

Photo by Heie

Similarly to the photo above, we see the lighthouse rests on one of the main intersections of the photo. The lighthouse is the main emphasis in this photo, and because of the intersects, it attracts our eye. Perhaps there could have been a little bit more balance in the photo, but it is a very nice simple version of the rule of thirds. We may also notice the rocks reach their max potential at the intersect, focusing the photo again.

Depth of Field

Flowers

My Photo

Depth of field is when part of the photo is blurred and the other part is focused. Blurring part of the photo guides the eye to the focus point of the pictures. It forces the viewer to notice what the artist had intended. It makes the focused element pop from the photo and highlights the contrast between the two different elements, which makes the photo even stronger.

In this photo, we notice an even bigger depth of field. We can clearly tell what the photographer wants us to see in the photo. Also notice that the colors are more distinct in the focused portion of the photo. The dullness surrounding the highlighted portion of the photo actually adds importance and support to the focused portion. Since nothing else is distracting from the focus of the photo, it makes an even bigger impact.

Leading Lines

My photo

Leading lines are lines the directly force the eye of the viewer to the main focus of the picture. Notices how all the lines work together and meet at one point on the image. Leading lines often point towards the back of the image and add some depth to the screen. The lines are often at an angle to create the depth.

This photo has leading lines that create a strong sense of depth. We all know that most bridges lines do not curve in, but the picture appears to have a curving bridge. The reason the depth or curve is created because of the leading lines’ impact on the picture and the angle the photo was taken. Leading lines also create a focal point for the picture, which helps your eyes go exactly to main focus of the photo.

Conclusion

Overall, we see how different elements contribute to the attention of the photo. Rule of thirds, depth of field, and leading lines direct the eye of the viewer to the focal point of the picture. The tools mentioned above help the artist to place direct empathizes as needed throughout the photo. The tools capture and direct the focus of the picture.

The Art of Type

Introduction

In the 1940’s, Coco-Cola had already begun their legendary icon and descriptive text.  Their typeface was not only intrigue to the perspective buyer’s attention, but would also later become a highly successful logo and trade-mark around the world.  It is obvious that through their eye-catching ads, they explore the true possibilities of using type to enrich an advertisement.

Decorative Text

Coca-Cola is famous for its decorative text or logo.  It is striking to the eye, but still is readable.  It is smooth and classy, and accurately represents the era it was created.   The text is bold and would have been something different, helping the ad to stand out from other competitors of its time and still has the same effect today.

Repetition

Once again, we notice another spot in the photo where Coca-Cola’s famous descriptive text can be found.  Placing the text on the Jack Frost’s hat encourages the audience to see the text as brand and not just word .  Exposing the audience multiple times to the eye-catching font makes it more memorable and familiar.  Also notice that the text is in red and bounces off the other red box at the bottom of the screen.

Similarities/Difference

The descriptive portion of the text is obviously a lot take it, and the contrast of the other texts in the advertisement adds a nice variety. The bold and stocky structure of the contrasting text pairs nicely with the flows and curves of the decorative text. Allowing for two contrasting text actually allows both elements to become strong because they are working  together vs. just a weaker stand alone element.  We also notice a difference in text color, which also adds depth and helps certain words to stick out, and keeps a strong theme throughout the advertisement as colors are repeated. Although the non-decorative texts are slightly different, they both still fit in the San Serif text family.

San Serif Text

A San Serif text eliminates the extra flag that hangs over the ends of the letters.  It is straightforward and bold.  It is easy to read and works well with a decorative text.  It is also an good text choice to carry the message of an advertisement as it is never leaves the viewer wondering what the text says.  It is clean and gets the job done.

Size

The fonts in the advertisement range from varies sizes.   The most important pieces of information are in the biggest fonts. The trade-mark text is interesting because it is small, but yet balance the size of the decorative text without being overbearing or distracting.  It isn’t the most important element of the text, but is still there for those who want to read it without getting in the way of the message of the ad.

Conclusion

Overall, we see how different elements of text work together to communicate the message of the text.  The different styles of text each play a different role throughout the advertisement, it might catching the viewer’s eye or carry the message of the ad.  The contrast throughout the advertisement helps to make each portion stronger and more deliberate.